SEO
How Google’s Knowledge Panel Works (and How You Can Get One)
Have you ever Googled someone or a brand and noticed that big information box on the right hand side of the screen (or right at the top if you’re on your phone)? That’s Google’s Knowledge Panel, a bite sized summary of who they are, what they do, and why they matter. It usually comes with […]
Free Tools to Track Your SERP Feature Performance
If you have been in SEO for a while, you probably remember the “good old days” when ranking number one in Google meant you’d soak up most of the clicks. Fast-forward to today, and the search results page looks more like a busy city than a simple list of links. Between featured snippets, People Also […]
HTML Tags That Enhance SEO Performance: A Complete Guide
When individuals speak of search engine optimization (SEO), search words, backlinks, and quality of information are among the topics that are mentioned. These are important, but there still is one more level of optimization that can either succeed or fail your SEO endeavours, and this consists of HTML tags. These small pieces of code may […]
Dominate Featured Snippets: A Step-by-Step Strategy
What are featured snippets? Featured snippets is a special kind of search result in Google that aims to provide the user with the quick, specific answer to their request at the top of the search results page, even above the first organic result. They are commonly also known as ‘position zero‘, they are very […]
Sitelinks: Improving Navigation Directly from Search Results
When you perform a search in Google on a business, a brand name, or a popular website, you may have seen a list of other links appear below the main search result. They are sitelinks, which might appear simple but have a powerful impact on the way people interact with search results. Sitelinks aren’t merely […]
10 Content Ideas Hidden in “People Also Search For”
Have you ever performed a search on Google, clicked on an answer and gone back to the search page? You might have seen a little ranked list of related searches pop up. It is a People Also Search For (PASF) feature, which is a potent (but much ignored) facility that finds new idea content. For […]
5 Ways to Find More Content Ideas Using “People Also Ask”
Do you have a content creation goal of growing your content with questions your target audience actually wants answers to? Then you need to look no further than the Google People Also Ask (PAA) feature. This SERP (Search Engine Results Page) characteristic allows the user to see popularly asked questions in related fields, and occupying […]
What Is AI Overviews? The Search Rulebook is being rewritten the Google way
At a time when the results of a search are evolving faster than ever before, it is never more important to learn more about how artificial intelligence is affecting what we see online. Whether you have recently seen the results of a Google search with more summarized results at the top and think of it […]
The Future of Google SERP Features: What to Expect
The search results pages of Google have evolved/poked way beyond the initial days of simple 10 blue links. As we enter more into 2025, Google SERP features are becoming more versatile, smart, and influential. Everyone in digital marketing, website management or SEO needs to know the features and keep updated on their blistering evolution to […]
What Is SERP? Features, Analysis & Future of Search Rankings
The method we use to access information has totally changed in an increasingly digital era. The list of sites that you get after entering a question into a search engine, or a phrase, is what is referred to as the Search Engine Results Page, or SERP. It is not a list of URLs, it is […]